Case Study: Sidecar Doughnuts

Case Study: Sidecar Doughnuts

This is a virtual event. Zoom log-in information will be emailed to registrants 24 hours in advance from events@aialosangeles.org. If you do not receive a confirmation 24 hours prior to the event, please email events@aialosangeles.org.

CES Learning Units: 1 LU

We are raffling ten $20 Sidecar Doughnut gift cards to attendees during the live event!

Sidecar is a rapidly expanding retail operation based in Southern California that sells freshly made doughnuts and coffee. The business started in 2012 with a store in Costa Mesa, and has since grown to six more locations, with several more on the way. Fleetwood Fernandez was commissioned with a store in 2018, and has since continued to partner with Sidecar as the architect for their growing business. That first store designed by Fleetwood Fernandez won an AIA LA Restaurant Award, and it became the building block for establishing a common aesthetic for subsequent locations. FF has been working with the Sidecar team to develop a consistent look for the stores that is aligned with the values and mission of their brand, while tasked with remaining creative to give each location a unique look. This presentation will include a review of previously completed Sidecar projects as well as ones currently under construction, to showcase the evolution of the architectural identity of the brand, as well as operational factors that influence each location.

Upcoming Case Studies – Lunch Special

Friday, 6/18 CASE STUDY: LIBERATION COFFEE

Presenters:

Hunter Fleetwood and Paz Fernandez, Co-Founders, Fleetwood Fernandez Architects
Fleetwood Fernandez is a Los Angeles-based architecture studio founded by partners Hunter Fleetwood and Mariapaz Fernandez. Their eponymous studio has completed residential, hospitality, and institutional projects throughout the United States. Recent work includes the headquarters for a private hedge fund in Los Angeles, multiple restaurants, and single-family residences in Los Angeles, New York, and Haiti. Their work has been recognized with many publications and awards, including several AIA Los Angeles Restaurant Design Awards, 2019 Interior Design Best of Year honoree, Architect Magazine 2014 National Design Review Winner, and 2010 AIA Los Angeles Next LA Award.

Learning Units:
+ Designing space to align with an articulated brand identity
+ Develop spatial standards for an expanding retail enterprise
+ Designing for store roll outs while avoiding franchised repetition
+ Understanding operational factors that influence design