Creatives in Conversation – Part 2

Creatives in Conversation – Part 2

This is an in-person event. Attendees will be required to show proof of vaccination along with proof of identification. Please read and check the agreement and safety boxes in the registration. Additional information regarding general event information and check-in process will be emailed directed to registrants 24 hours before the event.

AIA|LA Committee: Interior Architecture

CES Learning Units: 2 LU

It has been said that creativity is about pushing boundaries and making something new out of something old. It’s about finding connections between things that you never imagined related to each other. It is about discovering the infinite hidden patterns that surround us.

How do you, as an architect or interior designer, get there? How about others?

Boundaries are continuously blurred in the world we live in. In these overlapping and blurred spaces, practices and sensibilities mix, they recalibrate and cross-pollinate in potentially new and exciting ways. For that reason, these conversations are about engaging creatives outside of daily practice of architecture and about finding common themes and paths. Since creativity is a defining characteristic of humans and intrinsic to innovation, while a need for innovation is a constant in our profession, these conversations are essential to our professional growth.

This evening we will be looking into the world of furniture and product design, digital art and art installations. Please join us for a second round of conversations on blurring the boundaries.

Moderator:

Sona Gevorkyan
Sona Gevorkyan is the founder of SGAO (Sona Gevorkyan Architecture Office) a Los Angeles-based multidisciplinary practice founded in 2015. Sona earned her M.Arch degree from Southern California Institute of Architecture and is a licensed architect in California. Sona currently is an adjunct at Cal Poly Pomona teaching first year studio and is the president of Association for Women in Architecture and Design. Sona is originally from Armenia, but also lived in Russia and Japan before.

Presenters:

Cory Grosser
Cory Grosser is an American product designer, brand strategist and educator. In 2002 he founded his studio in Los Angeles. The same year, he had his first international exhibition in Milan and secured his first consulting project from a Fortune 500 company. Since then, he has gone on to become one of America’s top independent product designers. Since 2002, Cory Grosser’s studio has operated under the ”Atelier” or workshop model. In this structure, a small group of talented young creatives work closely with Cory to deliver work of the highest level of rigor and execution. This collaborative atmosphere of product, graphic and environmental designers ensures that projects are completed with a perfect balance of mastery and fresh thinking.

Hadrian Predock
As an artist, Predock works on the interchange between art and architecture. His art practice serves to illuminate questions surrounding architecture from outside of the medium and discipline, generating new understandings and liveliness through art making. Engaging the periphery of what helps to constitute architecture and architectural practices, Predock works through painting, objects and spatial environments to reveal and enhance the more peripheral subjects of architecture. This work includes subjects of digital representation, architectural props like figures, furniture and landscape, suppressed subjects such as clients and collaborators, weathering/entropy, specifications/instructions and self-reflection on his own architecture practice. Purposefully engaging tropes of representation from painting, architecture and digital culture, Predock’s work seeks out new vitality for architectural subjects while energizing the space between art and architecture, and the digital and analog. Through the translation of architectural subjects into paintings, objects and immersive installations, new proximities are made between architecture and art.

Learning Objectives:
+ Participants will learn creative parallels by understanding various perspectives and approaches to the concept of creativity through design disciplines outside of architecture.
+ Participants will learn interdisciplinary approaches by exploring in depth the value other design fields bring to places and events and consider how architects can collaborate with these disciplines in a world becoming rapidly interdependent.
+ Participants will have a new lens on spatial design by understanding and drawing inspiration for architectural design including interiors from ways that other design fields approach space as an element and manipulate it as part of their narrative presentation.
+ Participants will learn about narrative and human experience by identifying various forms of story-telling, its central role in the creative act, and the many methods of expressing story.