The Latest AV Tech

Image Credit: Gensler

Upgrading Your Architectural Toolkit With The Latest Audiovisual Technologies

Learning Units: 1LU 

This is a virtual event.  Virtual meeting information will be email directly to registrants.

The materials available to architects have never been more varied or sophisticated, thanks to the emergence of new audiovisual technologies that are bringing spaces to life in unprecedented ways that are both immersive and brand-defining.

The availability of 4K and 8K displays; large-scale, custom-sized videowalls; immersive and generative content; projection mapping; positional audio, and more are allowing architects to convert spaces into experiences that ‘wow’ visitors, define brands for a new generation — and ultimately deliver better business outcomes.

However, to best capitalize on these increasingly sophisticated AV technologies, they must be considered as part of the structural design process, rather than viewed as an afterthought to be managed elsewhere – and leading architects in Asia and Middle East are proving this point with recent wins that incorporated AV elements into the building’s structural design.

This panel session, moderated by AVIXA, the Audiovisual and Integrated Experience Association, will gather experts from the fields of architecture and technology to discuss the ways the latest audiovisual and digital technologies are being used, key emerging tech trends that are impacting the industry, best practices on effective collaboration between architects, technologists, and brands, and much more.

Learning Objective:

+ Participants will have an overview and understanding of the many new technologies that are readily available to be used in the architectural design of any type of space.

+ Participants will have a working knowledge of the audiovisual technologies most commonly being used by architects today – and an introduction to the newer technologies that are likely to become popular tomorrow.

+ Participants will have a foundational understanding of how to ‘design with technology’ from the very inception of a project.

+ Participants will know who to reach out to in the world of audiovisual integration and content creation to help them realize their vision.

+ Participants will understand how to present to their clients the better business outcomes being created by designing with technology.

Presenters:

Joel Krieger, Chief Creative Officer, Second Story

Joel Krieger is Executive Creative Director at Second Story. Here, he leads interdisciplinary teams in a collaborative, lab-based approach to design — centered on the emerging category of responsive environments. As creative lead for the Atlanta studio, Joel is focused on exploring new methods of making that merge the fields of experience design, visual design, animation, visual effects, industrial design, and architecture. His work spans the gamut of both cultural and brand spaces — transforming passive audiences into active participants. Joel Krieger graduated with honors from the University of Georgia, Lamar Dodd School of Art with a BFA in interdisciplinary studies. His work has been recognized for design excellence by The American Institute of Graphic Arts (AIGA), Communication Arts, HOW Design, the Society for Experiential Graphic Design (SEGD), The Webby Awards, the Interaction Design Association (IxDA) and The American Alliance of Museums (AAM).

Steven Upchurch, Managing Director, Gensler

A Co-Managing Director of Gensler Dallas and a Firmwide Hospitality Practice Area Leader, Steven applies his knowledge of local and international markets, the digital creation of experiential design, and brand expertise to deliver world-class, impactful, and memorable experiences to owners, developers, brands, and guests. With more than three decades of strategic design, planning, management and real estate development experience, he is actively and purposefully growing and diversifying Gensler’s Lifestyle Sector.

Steven is recognized for his leadership on several signature mixed-use, hotel, entertainment and corporate campus projects, that include the Waldorf-Astoria Hotel in Beverly Hills, The Grand Hyatt at Seoul’s Incheon Airport, The Queen Mary Entertainment District, American Airlines new Corporate Headquarters, the Dallas Medical Research Park at Parkland, and the award-winning restoration of the Belmond El Encanto Resort. He also regularly contributes to industry publications and conferences including HD Expo, ALIS, ULI Fall and Spring meetings, and The Lodging Conference.

Passionate about making a difference in the community, Steven volunteers with local philanthropies and served on the Board of Directors for Maple Counseling Center in Beverly Hills. He currently serves on the Advisory Council for Kind Traveler and is Chairman of the Board at for Bryan’s House in Dallas. A Registered Architect, Steven earned his Bachelor of Architecture from Kansas State University.

Joe’ Lloyd, Senior Director of Communications, AVIXA

Joé Lloyd is the the Senior Director of Communications for AVIXA where she leads public relations and internal communications; as well as supports brand positioning, market intelligence, and content development for the audiovisual’s premier industry organization.